Businesses rely on customer relationships, because organizations can grow over time only when they have strong and sustainable customer relationships. Evaluating and implementing the best customer relationship management solution for your business, it is important to have a bird’s eye view of the solution in its totality.
When choosing a CRM you should consider everything from user experience, product functionalities, and support and running expenses. The product you select should also be agile, so that it will grow with your business, instead of hampering your growth!
As the technology head of your organization, if you are contemplating purchasing a customer relationship management solution, you would surely have zeroed in on Microsoft Dynamics CRM and Salesforce, these being the best in the market.
Microsoft Dynamics CRM provides full fledged sales, service, and custom applications. Mobile, offline, one production instance and 1 non-production instance is also included. You also have access to at least 5 GB of storage space. Salesforce CRM, on the other hand are slightly priced at a premium. There have been instances of customers complaining of up hidden charges as terms were being negotiated. When opting for any lower priced editions, you should be aware that SalesForce doesn’t have the full functionality included in them.
Service Level Agreement
99% level is the Service Level Agreement provided by Microsoft Dynamics CRM. Besides being financially backed, for 99% uptime Microsoft has been known to consistently deliver an high rate of uptime. Salesforce CRM does not offer service level agreement of any kind with its product.
SharePoint sites interoperability
While Microsoft Dynamics CRM equips license holders with 5GB of storage, SalesForce falls shot by offering only 1GB offered. Microsoft Dynamics allows businesses to store more content directly within the product itself. It also has good content sharing with SharePoint, allowing you to leverage your investment in Microsoft SharePoint as well!
Salesforce on the other hand offers you a content library bundled with its CRM solution. The catch here is that only users that have Salesforce licenses can access the files. Salesforce also charges two times the extra storage fees when compared to Microsoft Dynamics CRM, while making an external file repository. Unlike Microsoft Dynamics, Salesforce does not come with SharePoint integration.
While both the CRM’s Microsoft Dynamics CRM and SalesForce have their pros and cons, on these points, it does seem that Microsoft Dynamics CRM has the upper hand.